NZ startup’s “Cannabis is medicine” advertisement campaign attracts criticisms

NZ startup’s “Cannabis is medicine” advertisement campaign attracts criticisms

A marketing campaign that encourages cannabis as a medication has drawn a barrage of complaints and criticisms from people. Some have even filed formal complaints using the Advertising Standards Authority (ASA).

Helius Therapeutics place up billboard advertisements that say “Cannabis is medication” after medical cannabis was legalized in the united kingdom a week ago. The certified medical cannabis business established its marketing campaign as an element of its intend to “rebrand” cannabis.

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But, it appears such as for instance lot of individuals aren’t delighted about this.

Why the complaints?

In accordance with Hilary Souter regarding the ASA, thus far, three individuals had alreadylogged complaints that are formal the billboards. Continue reading “NZ startup’s “Cannabis is medicine” advertisement campaign attracts criticisms”