1xWager will take two stand approach to successful ICE exhibition

1xWager showcased its B2B product for the first time finally month’s Snow exhibition, before introducing its one-year old affiliate program to markets across Asia, Africa, Europe, and Latin America.

Having hosted two stands at ICE (6-8 Feb), one for B2C and one for B2B, the European operator said the results of the exhibition experienced “exceeded all expectations”.

The 1xBet press service said: “How does 1xBet stick out from the other exhibitors? 1xBet is one of the few companies that are successful on the B2C market, and it now has a high-quality product to provide affiliates of the company. We can say with confidence that customers will get precisely what they need.

“The outcome of the exhibition exceeded all our expectations: there was a lot of interest in our product and useful contacts were made. This network was beneficial not limited to 1xWager, also for other exhibitors and visitors.”

In the meantime, 1xWager supported its ICE presence by exhibiting at the London Affiliate Conference (LAC). Specialists from the business fulfilled with current affiliate marketers to go over fresh ideas and new proposals to improve the quality of products and services within its Affiliate Program.

The statement continued: “This year, affiliates from around the globe visited our stand. Through the exhibition, we fulfilled with our established companions and made home based business connections with site visitors and other exhibitors. We hope these exchanges will grow into long-term mutually beneficial interactions.

“Over a brief time, we have introduced ourselves and our Affiliate Program to marketplaces across the globe. A lot of successful work has been done to entice traffic from Asia, Africa, Europe, and Latin America. Furthermore, we are positively submitting applications and steadily getting licenses to operate in a variety of countries.”

With just a few days to go until the start of ICE London (6-8 February), the sponsors of London Baby have embraced the growing ‘buzz’ across the world’s biggest video gaming exhibition.

Once again, SBC has joined causes with iGaming Business to host #londonbaby2018, the biggest networking party on the first nights the exhibition (6 Feb), kept at the beautiful Café de Paris.

While blockchain technology and the starting of the US gambling market are expected to garner significant attention at ICE and networking celebrations across the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key subject of interest.

This was after each of the sponsors of London Baby was asked to predict the actual industry ‘buzzword’ or ‘buzzwords’ would be because of this season’s event.

Alex Inglot, Director of Marketing communications for Sportradar, said: “This year, a lot of attendees and many debates will focus around what may or may not happen in the US this year in relation to sports betting.

“The Supreme Court’s decision could have seismic implications for the industry and it will impact sports leagues, regulators, condition regulators, existing US casinos and operators, international operators, suppliers and undoubtedly the US community.

“It really is almost impossible to predict what the final verdict will be, but many at ICE will already be scenario planning and seeking to get a read from others going to the ExCeL this Feb.”

Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Personalized engagement and implementation of data-driven customer value management will be a trending topic at ICE 2018. At BetInvest, we http://1xbet-pt.xyz/1xbet-codigo-promocional/ realised that no matter how good the algorithms are, computer systems still require the instructions for whatever they actually.

“The leaders in igaming, and especially sports betting, will not be the companies with the most innovative technology (however controversial it may sound to the reader) but those companies, which over time of operation, were able to collect large quantities of data.

“As my colleague and good friend Nik Rudenko (CMO of FavBet) likes to say, ‘Traffic is the King’. But my place, which reaches the intersection of looking for the best new opportunities and ensuring they pass the smell test taught me, is that the largest opportunities rest in the hands of those companies who become data centric in their customer approach.

“The companies which keep data and can make their machines analyse data and know what to do, based on the content of the info and its range without specific instruction, can be as unreachable to the competitors as eBay to the new WordPress start-up.

“The firms keeping big data can still generate correct customer behavior even with the uncertain regions of data because of its cumulative nature. In my view, the future ‘Amazons’ of sports betting will be a different breed of companies. Such companies remain sitting in the duck blind unaware that one move can change the status quo.”

Thomas Nielsen, Head of Game Licensing at Magnet Video gaming, said: “Blockchain is a buzzword with backbone, and having exploded onto the picture so quickly, it has already asserted its game-changing advantages to such an extent that longevity is undeniable.

“As with all buzzwords, interest within the public website will inevitably wain but within business and especially in our industry, blockchain is gathering momentum all the time.

“It is providing transparency, accountability and decentralisation in a manner that many are calling revolutionary and, unlike many buzzwords which have come and gone, blockchain gets the potential to essentially anchor itself.

“It could do so much more than just record monetary transactions – we’ve observed the inceptions of corporate and business alliances, start-ups and initiatives all off the back of blockchain, and it evidently has the capacity to transform the way many industries operate.”

Adriaan Brink, Founder and CEO of BetterBetting, said: “Crypto. The world of digital money is causing disruption across many industries, including betting. It has been impossible to disregard to hype around Bitcoin and Ethereum and the rise of new cryptocurrencies.

“The idea of a making a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting offers just that, providing a forward thinking, decentralised sports betting system, facilitated through use of the BETR token.

“Eliminating friction, while providing transparency and fairness for a bet between two get-togethers who’ve no relationship with each other, will change the way betting works for everybody.”

Evgeniy Kiriushin, Mind of Business Development for 1xBet, said: “1xBet always goes in step with the rapidly changing world. We consider the buzzwords for the former, and another year, are ‘higher, faster, and more powerful’.

“We are living in a active and high-tech world; information is ubiquitous, and you could place a bet, make a payment or transfer money just utilizing a phone and wi-fi.

“For our partners, it is absolutely important that statistics are updated as often as it can be – using our own partnership, program partners can see updated of statistic each hour.”